Milan Sanremo

Milan–San Remo is the longest race in modern professional cycling and one of the five prestigious Monuments of the sport. First held in 1907, the race covers nearly 300 kilometers from the city of Milan to the coastal town of Sanremo, crossing from the plains of northern Italy into the sunlit roads of the Liguria.

Known as La Primavera, Milan–Sanremo is the first Monument of the cycling season and the longest one-day race on the professional calendar. Stretching from Milan to the Ligurian coast, it marks the true arrival of spring in the sport.  

Poggio Mafia

On the top of the Poggio find your local Italian cafe where time seems to slow down. Old men gather in the cafe on a bench, watching the road like guardians of cycling history, carrying stories from decades of Milan–San Remo.

Reminding us that the goat Eddy Merckx won Milan Sanremo 7 times !
An unmistakable old school, almost mafia like aura quiet, loyal, and deeply rooted in tradition.

Raceday & Coffee Service on the Poggio

The atmosphere built steadily throughout the day on the Poggio, rising to a climax where the crowd went wild and the race exploded into life. 

Fans watched as Tadej Pogačar and Lotte Kopecky launched their decisive moves full on with race vibes at their very best with our Magistrale Cycling Coffee x Polestar cars coffee service we couldn't wich for a better combo !

The Aero Pro collection

The C'est La Course / Aero Pro collection is about marginal gains, sourcing the most advanced aero & breathable fabrics, a tribute to the world tour peloton & gravel racing for the everyday cyclist !

Browse the all new Aero Pro jerseys, long sleeves & pro bib shorts for men & women available in many colors & sizes !

 
SHOP MEN     SHOP WOMEN     

Special thank you to Le Coffee Ride brand partners who make these exploration trips possible 

@magistralecyclingcoffee 
@eddymerckxbikes 
@pirellicycling
@polestarcars  
@sidi_official 
@kwaremont 
@ffwdwheels 
@hjchelmets