In this episode we sit together with Bas van den Heuvel founder and owner of Il Magistrale Cycling Coffee !
Bas is a real cycling enthusiast who started his Coffee brand in 2016 as a side hustle and manage to move to a full time position a few years later.
He build a community of loyal coffee lovers and cycling cafes throughout Europe while working closly together with some professional riders and being present during many cycling events.
We talk about where his passion for coffee came from, why he wanted to start a side hustle, the process of coffee roasting, how he got his brand started, his collaboration with Laurens Ten Dam and much more !
Enjoy the episode, feel free to share it with your friends and follow the podcast on Instagram @the_creative_cyclist_podcast
20 % Promo code on Il Magistrale Coffee : coffeeride20