After living 10 years pretty much on a bike, and riding 3 years professional races for the Belgium Continental team Lotto Bodysol I put a term on my pro biking ambitions at the age of 23.
7 years later, Rachel and I took our chance by opening Le Coffee Ride, a Belgian based cycling cafe and hotel located at the bottom switchback of the Thier de Coo.
An area we both grew up in and particularly love for its natural beauty and quietness.
After many Coffee Rides and 7 years of professional experience in the bike industry working for Eddy Merckx Bikes, as a Brand Manager for brands such as Giro, Bell, Camelbak, and still today looking after brand and sales for Look bicycles, it was time to dare something of our own.
Le Coffee Ride is there to show people their way arround the best roads and trails of the area while offering good value for money accommodation, apparel, original and healthy food, the best coffee, a wide selection of drinks and all kind of services to make the experience unforgettable.
Together with our team of local riders we look forward welcoming you in the Ardennes for some good vibes!
Jeroen & Rachel